Nintendo and The Pokémon Company teamed up with former Google game studio Niantic on an augmented reality project, complete with a wearable Poké Ball that just might be the next best thing to filling Pokédex with pocket monsters. The trio announced Pokémon GO late last week.
Nintendo brought its publishing power, The Pokémon Company committed its intellectual property, and Niantic supplied its augmented reality gaming platform for the new game: Pokémon GO.
Pokémon GO players will have the opportunity to catch, trade and battle Pokémon characters wandering the wilds of the real world when the game launches on iOS and Android next year.
The gang of game makers set out to create a mobile experience that "expressed the core values of Pokémon," said Tsunekazu Ishihara, CEO of The Pokémon Company.
"Pokémon GO is the answer to that challenge," he added.
The Pokémon company previously released a trading card game for iOS devices. However, Pokémon GO takes the core Pokémon experience and builds it out into an experience that has a solid chance of attracting newcomers to the franchise, said Christine Arrington, senior analyst of games at his Technology.
"Bringing the property out of the Nintendo environment to iOS and Google Play exposes Pokémon to exponentially more potential players than ever before," she told TechNewsWorld.
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